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I thought there was something familiar with Labour's supposedly 'new' election slogan: "a future fair for all".  The Sun has pointed out that this is the same tired old rhetoric trotted out by Brown in 2003 at his conference speech in Bournemouth.

I can understand why back in 2003, just a couple of years into their second term Labour might, just might have credibly got away with this slogan - but seven years on after the Blair-Brown experiment has cost us 1.5million manufacturing jobs and while presiding over one of the biggest gaps between the rich and poor in our nation's history - this 'new' slogan sounds not just familiar but empty and completely disingenuous.

Meanwhile, under the header of 'failing leader fluffs lines', William Rees Mogg points out in today's Times that many people are doing a double take on the new Labour slogan...  in their mind adding another four letter f word into the phrase which could only too easily be misread as 'a future of f*** all'.